Consumer-brand relationships Essay Example | Topics and Well Written Essays - 5000 words

Consumer-brand relationships - Essay Example When the concept of branding is applied in the marketing strategies, there is a huge possibility that an effective consumer-brand relationship is created. The marketing experts have realised that the customers have become more informed and have easy access to a wide range of choices and the only way to get competitive advantage in the respective market is to strengthen the consumer-brand relationship which means getting the customers emotionally involved with the brand (Bengtsson, Bardhi & Venkatramann, 2010). It is stated by Frank et al. (2010) that the companies that will ensure that they create a highly gripping, pleasurable, consistent and compelling experience of brand for their customers which will enable it to get the top ranking in the market. However, the companies that strive to strengthen their brand just to obtain monetary benefits or don’t take account of the customer’s preferences are often unable to create a healthy relationship with their customers. ... Theoretical perspectives of Consumer-brand relationships Brand has been defined by many researchers in different ways as there is no concrete definition for this terminology. The most easiest and raw description of a brand is â€Å"awareness about a product or service offering† (Thomson, MacInnis & Park, 2005). According to Carlson, Donavan and Cumiskey (2009), a firm has to promote its brand which comprises of creating a name, broadcasting it to the target market and then implementing it on its corporate identity or the set of service or product offerings; the brand is the key element that highlights the presence of a company and its product or service in the market. Every organisation has to market its brand so that it can create a brand identity which is the set of associations that consumers develop about a certain brand (Bauer, Heinrich & Martin, 2007). For instance, Disney World is considered to be the best place for fun, adventure and enjoyment; it is the destination th at everyone wants to go to have the spectacular experience of their lives with family and friends. Disney World has further strengthened its brand image by making valuable additions in its service offerings so that it can meet the changing demands of its consumers. In order to create a good and effective consumer-brand relationship, the marketing managers of a company have to use the logos, taglines, product attributes and other aspects in the marketing activities to differentiate the brand from its competitors (Carroll & Ahuvia, 2006). The basic requirement of strengthening the brand-consumer relationship is to give the most sensational brand experience to the customers by using all available sources such as promotional events, advertising, Websites and Customer Relationship

In The Adventures of Huckleberry Finn Essay Example for Free

In The Adventures of Huckleberry Finn Essay In The Adventures of Huckleberry Finn, Mark Twain juxtaposes Huck’s adventurous and liberating journey along with Jim on the raft down the river Mississippi with the corrupt life that allows unconscious acceptance to the values of society on the shore. The novel unfolds Huck’s inner mind and records his learning and moral development as he encounters morally corrupt and crooked people on his journey to freedom. The novel contrasts between the constricting life on the shore and the freedom offered by the journey on the river.    Though Huck’s raft follows the river towards its downward journey, he goes against the stream in his life learning on his own the hard realities of life. Huck finds the two wealthy sisters Widow Douglas and Miss Watson, who adopt him, as the true representatives of the society that is based on hypocritical religious and ethical values. Though Widow Douglas is more patient and gentle towards Huck, he finds her care and concern quite restrictive. When she puts him in new clothes he could do nothing but feel cramped sweating a lot. He does not find any meaning in prayer before the dinner and in the stories of Moses and the Bulrushers who were dead long time ago. Though the life in the care of Widow Douglas is decent and dignified, cozy and comfortable, Huck does not like it much. He feels his old ways of living are the best. Living in a house and sleeping in a bed pulled on me pretty tight mostly, but before the cold weather I used to slide out and sleep in the woods sometimes, and so that was a rest to me. I liked the old ways Best. (Twain 13) He finds Miss Watson’s attempts to ‘sivilize’ him most annoying. For him, she is the best example of severe and unforgiving laws of Christian life which are against his individual freedom. He feels â€Å"Miss Watson she kept pecking at me, and it got tiresome and lonesome†.   He is so vexed with the ways of living under the care of Miss Watson that he feels one night quite depressed and feels â€Å"I felt so lonesome I most wished I was dead.†   (Twain 5) When Miss Watson insists that he should pray he can not find any reason to pray when his prayers are not answered by God. When he asks her to try for him she calls him a fool. Huck tries several times in his own way asking God for the things he wanted, but he could not find any response from God. He finds it quite impractical. He does not find any advantage for him in praying for others as told by Widow. He finds a lot of difference between Widow and Miss Watson who both pray and teach the same things to him about Providence. The following lines best illustrate his understanding of his two guardians who differ a lot in their attitude. I judged I could see that there was two Providences, and a poor chap would stand considerable show with the widow’s Providence, but if Miss Watson’s got him there warn’t no help for him any more. (Twain 11) Huck’s father, Pap, an incorrigible wreck with his disgusting and ghostlike appearance in tattered clothes, represents the generally debased white society and the failed family. Pap, who is always after the money earned by Huck, feels jealous of his son’s education when his son is living with Widow Douglas and going to school. He not only kidnaps his son but also virtually imprisons him in a cabin in the woods and beats him completely drunk. In fact, he proves dangerous and provides the immediate and most potent cause for Huck’s escape from the society on the shore. On the contrary, he finds a trusting and caring surrogate father in Jim who accompanies him in his escape from the shore. Jim, a runaway slave from the house of Miss Watson, stands for strong family relationship, nobility and loyalty. He takes the extreme step of running away from Miss Watson’s house as he suspects he would be sold for another master which will eventually separate him from his family. Though he seems superstitious and ignorant, he is an intelligent man with a deep understanding of human life. Jim he was right; he was most always right; he had an uncommon level head for a nigger. (Twain 55). There is a strong bond of friendship and understanding between Huck and Jim on the raft. Both are desperately in need of protecting themselves from the selfish people in the society. The raft on the river Mississippi provides them an opportunity to save their lives. It offers them the much needed freedom. The following passage aptly conveys their dire need to run away from society. I was powerful glad to get away from the feuds, and so was Jim to get away from the swamp. We said there warn’t no home like a raft, after all. Other places do seem so cramped up and smothery, but a raft don’t. You feel mighty free and easy and comfortable on a raft. (Twain 83) The life on the raft is different in many ways from the life that is found on the shore. The raft provides them not only as escape from the corrupt and selfish people, but also an opportunity to be what they are and to do what they like. It gives them a unique opportunity to explore their true identity and their stand in relation to many things in life. They are closest to their true nature on the raft in the lovely and mighty presence of the river and the woods. It offers them unrestricted and uninhibited freedom. Huck feels happy and liberated on the raft and expresses the same in the following words: It’s lovely to live on a raft. We had the sky up there, all speckled with stars, and we used to lay on our backs and look up at them, and discuss about whether they was made or only just happened. (Twain 84) Twain has brilliantly contrasted the plight of a white boy with that of a slave Jim. The story of the novel revolves around these two characters that are almost in the same boat with similar problems. As luck would have it, they share the same raft in their escape for freedom. Huck finds Jim’s presence on the raft comforting and supportive as Jim is practical, intelligent and trustworthy though, at times, he seems sentimental. Jim not only cooks food for Huck but also protects him from dangers. Jim’s acts of selflessness and his longing to meet his family have left an indelible impression on Huck. Huck is very determined till the end to save Jim and to get him free. However, the life on the raft is not without its share of dangers and threats. Huck and Jim get separated when their raft is hit by a steamer in the river. Huck’s encounter with the family of Grangerfords exposes him to pretentious importance that people attach to their family’s honor or prestige. Huck suspects behind the kindhearted and gentle people in the family, there is an unreasonable feud between them and the Shepherdsons. It makes no sense to Huck. Many of the people belonging to these families die in a bitter gun fight from which Huck luckily escapes. After facing many challenging situations Huck and Jim once again continue their journey on the raft further towards the south. The two con artists who ask for help and seek refuge on the raft prove dangerous to Huck in the end. The two con artists involve in various crimes at times claiming to be the descendants of royal family and sometimes, pretending to be great actors and evangelists. They once again remind the crookedness of the people in the society on the shore. The raft has proved an excellent place to enjoy the perfect freedom and bliss without any interference. Though Jim is there with him all the time, he is silent and provided a good company with his accommodating nature. Huck enjoys Jim’s company and the journey most. He expresses his happiness saying, It was kind of solemn, drifting down the big, still river, laying on our backs looking up at the stars, and we didn’t ever feel like talking loud, and it warn’t often that we laughed — only a little kind of a low chuckle. (Twain 47) The long journey on the raft has provided Huck with many opportunities to learn new things and develop his own logic. Every challenge he faces presents him with an opportunity to think about it deeply and to come to a conclusion which he feels right. His association with Jim on the raft has given him opportunity to think clearly and form his own opinion without any interference. He prefers to follow his own instinct and logic than to accept the unquestioned conventions of the society.   Huck’s determination to save Jim when he is caught demonstrates his maturity and broadness of understanding. Huck has to undergo an internal struggle to overcome some of the notions that have been ingrained in him by the society. Every time Huck faces a problem he applies his mind and comes out with a decision what he feels right, though it might look wrong and offending to the white community. He takes help from Tom Sawyer in rescuing Jim finally. Huck loses his faith in the society that has failed to protect him. Though the Widow tried her best to give him what he has missed, it has proved imperfect to mould him. His growing distance from the society makes him skeptical about it. His natural intelligence and his ability to think through a situation have enabled him to form his own right conclusions. Thus, he creates his own rules and develops his character throughout the journey. Twain depicts the society around Huck with people who are degraded in their values. The actions of these people defy logic and commonsense. For example, when the judge allows Pap, the wreck and disgusting drunkard, to keep custody of Huck, he gives more importance to the right of ownership than to the welfare of the innocent boy. It clearly depicts the social system that has fallen in its moral standing. It highlights the white man’s rights over his property whether it is a slave or a son. The Mississippi River plays the most important role in the novel providing freedom and refreshing experience to Huck and Jim who are in their quest for freedom. They travel from their home town St. Petersburg, Missouri, north of St. Louis, hundreds of miles into the Deep South.   The odyssey down the river lends the story a mystic element offering contentment to the people who come in search of freedom. The river with its power and grandeur sets a meaningful background to the story that contrasts life on the river with the life on the shore. The river plays the role of liberating influence on the two characters Huck and Jim. It is the only place where they can feel at home though they are on a raft. Huck arrives at the conclusion that the idyllic life, peace and brotherhood of himself and Jim have given him more satisfaction and a sense of freedom and understanding as opposed to the inhumanity, the feud and the degenerated values of society. Thus, it is a journey in search of understanding and freedom leaving behind the so called ‘sivilization’ that destroys innocence and enslaves human beings. In short, Huck’s journey is from unthinking acceptance of received values and knowledge to an independently achieved understanding of what is right. It is journey from boyhood to manhood, from servitude to freedom. T. S. Eliot, the great English poet and critic of the twentieth century who also grew up on the banks of the same river says, â€Å"the river makes the book a great book† It has fired the imagination of the boy Huck and became the only real home for him. Reference Twain, Mark. The Adventures of Huckleberry Finn http://www2.hn.psu.edu/faculty/jmanis/twain/huckfinn.pdf

Ireland Conflict :: essays research papers fc

Conservation of the Amazon Rain Forests The rainforests are essential for life on earth, and destroying them could result in an ecological imbalance and the loss of many valuable resources; therefore measures must be established to protect the world’s rainforests. The rainforests are a major factor in the stability of the environment, especially in the greenhouse effect and the help to fight pollution. The Amazon Rain forest is the largest tropical rain forest of the world. It covers about 2 million square miles and about two-thirds of the forest is in Brazil. The rain forest lies in parts of Bolivia, Peru, Ecuador, Columbia, and Venezuela. The rainforest receives about 50 to 175 inches and the average temperature is about 80 degrees. The Amazon rain forest contains a huge variety of plants and animals than any other place in the world. A statistic shows that a two and half acre area contains about 280 or more species of animals and trees. The growth of resources has made the rain forest decrease in size over the years. Only six percent of the rain forests are being protected today. Human activities are out of control and the forests are depleting rapidly. The rain forests are the homes to a variety of animals. These animals such as monkeys, gorillas, and leopards are a big source of food, which the native villagers heavily depend on. Many villagers depend on certain animals for me dicine. The two major factors that are destroying the rain forests are logging and poaching, logging being the greater of the two. â€Å"The further aspects of man’s impact on the vegetation of the rain forests must be mentioned: (1)the commercial exploitation of trees for lumber, (2)the continued exploitation of wood for fuel, including charcoal, and (3)the introduction of exotic trees for production of raw materials.†(Bennett 230) Logging itself, does not have to be so destructive. The multiple clearances of land are what is so destructive. The forest has the ability to replenish itself if given the proper time to. The problem is that as soon as the new trees reach a suitable size they are cut again. Some areas of the rain forest have been cleared three times in thirty years. Logging has grown extensively, and there is a spread of it into the last intact forests. One of these is the Amazon River Basin. The Basin is being logged from every side.

My professional and academic goals related to wardens school of nursing Essay

My Professional and Academic Goals related to Walden’s School of Nursing Perspectives I have been a nurse for 14 years, mostly in the Emergency Department, and have become aware of the growing population and the need for Family Nurse Practitioners (FNP’s). According to Walden’s University Catalog (DEC. 2013a), FNP’s are defined as â€Å"advanced practice registered nurses with the knowledge and skills to assess and manage health issues in patients of all age groups, from birth through senior years. † My goal as a FNP is to provide advanced health care with a holistic approach including: disease prevention, health maintenance, health promotion, restorative care, and a positive social change. I have chosen Walden University through high recommendations from my colleagues. They have enlightened me on the positive impact Walden School of Nursing has made in their personal and professional careers. Walden’s vision and mission statement reinforced my decision to become a part of the Walden Family Nurse Practitioner School of Nursing. According to Walden University Catalog (DEC. 2013b) their vision is focused on a distinctive different 21st –century learning community that provides immediate solutions of critical societal challenges and advancing global good. My vision agrees that healthcare professionals need to focus on advanced 21st century technology and the societal challenges that arise and promote a positive social change. Walden University Catalog (DEC.2013b) defines positive social change â€Å"as a deliberate process of creating and applying ideas, strategies, and actions to promote the worth, dignity, and development of individuals, communities, organizations, institutions, cultures, and societies. Positive social change results in the improvement of human and social conditions. † I plan to implement social change with the knowledge and education that the Walden School of Nursing provides while supporting and recognizing the many cultures in the community.

Deceit and Sexual Women’s Sexual Sins in Dante’s Inferno

Dante’s representations of women and feminine sexuality in the Inferno show contrasts within the various natures of women and their sexuality. His era’s vision of the perfect woman one that idealized beauty, passiveness and purity is represented by his life long love Beatrice. This ideal and its representation in Beatrice are contrasted with the dark depictions of women, their sexual sins, devious devices, and evil act, which Dante encounters in hell. This paper will argue that the severity of condemnation in hell for women’s sexual sins is related to the increasing degrees of deceit. Dante’s perspective of the evil side of femininity becomes apparent from the opening of the inferno. Dante, in midlife, strays from his path into a â€Å"dark wood,† where he is able to see a bright mountain. In his quest to reach his goal, he is thwarted and driven deeper into the wood by the ravenous and promiscuous she-wolf described as â€Å"She tracks down all, kills all and knows no glut, but, feeding she grows hungrier than she was. She mates with any beast† Canto1, lines 92-95 [i] The she-wolf portrays the worst characteristics of women; she reflects lust, pride and avarice. These traits and characteristics are a foreshadowing of the sins possessed by the many women whom Dante will later encounter. This monster is contrasted by Dante’s feminine ideal, his true love Beatrice. She reflects a divine love sent by the purest of women, the Virgin Mary, and even asks Virgil to guide Dante through the hell. Her motivation is clear â€Å"It is I Beatrice, who send you to him I come from the blessed height for which I yearn. Love called me here. Canto 2 lines 70-73[ii] It is her love that provides Dante with the courage to move through Hell and onto the path of God’s light. In many ways, she is his personal savior. Divine, virginal and pure in nature, Beatrice is the perfect woman and all feminine creatures or monsters within Hell are her contrasting antitheses. In the second circle, that of â€Å"the carnal† or lustful we find various famous lovers from throughout history buffeted about in a whirlwind of an endless storm. â€Å"And this, I learned, was the never ending flight Of this who sinned the flesh, the carnal and lusty Who betrayed reason to their appetite. Canto 5, 37-40 [iii] The women condemned to this level of hell knowingly lived their lives in tempestuous adultery and in whirlwind romances, deceiving the men in their lives. When Dante asks who is condemned here, Virgil mentions famous lovers from throughout history. For instance, Virgil mentions first the Empress Semiramis, the perverse Assyrian queen who legalized incest in her kingdom[iv] :â€Å"Lust and law were her one decree† Canto 5, 57[v] There as well are the adulter ers Cleopatra, Helen (of Troy), and Dido, the Carthaginian queen who, when jilted by her love, commits suicide[vi],[vii]. The overwhelming impression given by the emphasis on women is that they are deceitful and at fault in these relationships. It is as if the men were simply swept along like dry leaves by the wind of lust or love. Dante then speaks to two lovers there called Francesca da Rimini and her brother in-law Paolo Malatesta, illicit lovers murdered by Gianciotto Malatesta Francesca’s husband. [viii] They explain that they fell in love reading the story of Lancelot and Guinevere, which was so romantic that they developed feelings for one another. They present themselves as victims of the love’s trials, but there is more to this story than what they contest, for the marriage of Francesca to her husband was necessitated as a peace pact between two warring clans- the Rimini and the Ravina[ix]. The traditional story is that the wedding was arranged, and the handsome and dashing Paulo was initially used to deceive her from learning the identity of the true spouse, Gianciotto â€Å"the cripple,† but on the wedding night, Francesca learns the truth. On their deaths Paulo was a fifty-year old father of two sons and Francesca was a mother of a nine year old daughter[x]. This love was clearly more than a moment of weakness or a whirlwind romance because it clearly was a lengthy affair. The start of this relationship was based on deception and they may believe that this is a sin of love, and they would be naively deceiving themselves by accepting little to no responsibility for their actions. Their greatest desire in life was to be together in a whirlwind love; ironically, this has become their fate. Dante the pilgrim moves on through the layers of hell, seeing or meeting other women who represent other degrees of sin. Entering the eighth circle of hell, the circle of frau, in Canto 18, he enters the second malebolige of this level, reserved for the flatters. Here, he sees a woman scratching and scraping herself while she swims in a grotesque pool of excrement. Virgil informs him that: â€Å"It is the whore Thaius who told her lover When he sent to ask her, ‘Do you thank me much? ’ ‘Much? Nay, past all believing! Canto 18 lines 131-133[xi] Thais once was a beautiful courtesan, but she was a woman of degraded sexuality, who prostituted herself with both her body and her speech. She was a whore, who teased, seduced and sold herself to many men for her own gains. Her greatest sin that consigned her to wallow in this pool of feces, deeper in hell than the forlorn lovers, was not her pandering of bodily desires, but her intentional deceit through the â€Å"prostit ution of words†[xii]. She was a victim of the salacious flattery she offered her lovers the while among the living. More sinful than her exploitation of men through sex without love was the overwhelming and ridiculously insincere compliments that she gave men; those lies are now represented by the feces in which she exists. In one of the deepest pits of the underworld, as Dante moves through the eighth circle of hell and the tenth malebolige, he moves through the pit of falsifiers and the evil impersonators. There, he encounters Myrrha, the mother of Adonis. She is running about, much like an insane, vampiric beast, pale, naked and unclean, snapping her teeth as she runs by. Virgil tells him that â€Å"that ancient shade in time above Was Myrrha, vicious daughter of Cinyras Who loved her father with more than rightful love. he falsified another’s form and came Disguised to sin with him just as that other Who runs with her in order that he might claim The fabulous lead-mare† Canto 30 lines 37-43[xiii] Myrrha is dammed in one of the deepest pits of hell for her incestuous relationship with her father, King Cinyras. Her intentional betrayal of her father the king, through her disguise as another lover to seduce her father, is a premeditated act of sexual treachery. This disturbingly lustful act of deceit leaves her pursuing flesh, much like she did her father in life. The corrupt world of Dante’s Inferno allows sinners to get a perverted version of what they sought through out their lives. Dante’s true love, Beatrice, is a pure and virginal woman, which is a contrast to the women committed to hell. The depths of hell that these women are condemned to for their sexual sins are the result of the deceit with which they acted. The more deceitful and heinous the act or treachery, the more severe the punishment and the deeper that woman is in hell.

Free Essays on How To Raise Emotionally Healthy Children

How to Raise Emotionally Healthy Children According to the author, Gerald Newmark PhD, there are five critical needs that all children, regardless of their age, have in common. These five needs include feeling respect, importance, acceptance, inclusiveness, and security. If you want children to respect you, you need to respect them first. This means avoiding sarcasm, yelling, anger, etc. Children are very aware when people are rude to them or treat them as if they don’t matter. The need to feel important starts at an early age. When children don’t think they are useful or have some sort of power and value, they don’t develop a sense of confidence in themselves. This then leads to children wanting attention in negative ways. This concept leads to how children strive for acceptance in the future. Self-confidence comes from attention, which does not mean negative attention, but attention that involves listening. Listening to children means that you care what they have to say, and soon in the future they wil l in turn care what you have to say. This need can help in interpersonal relationships and you are more involved in your child’s life as a whole. Being involved is a good thing but too much involvement, for example, making all the decisions and solving all their problems does not help them grow and learn to problem solve on their own. It is smart to include children in decision making, asking them their opinion and listening to what their ideas might be. Becoming a good decision maker creates self-confidence and better self esteem. Growing up in a positive environment where the child knows they are loved and that the parents will always be there for them giving them a sense of security. However, being secure does not mean that there are no consequences for exceeding limits. When children realize rules and punishment they grow up to be self-disciplined and make smarter, secure choices in their life. Behavior of a child can be... Free Essays on How To Raise Emotionally Healthy Children Free Essays on How To Raise Emotionally Healthy Children How to Raise Emotionally Healthy Children According to the author, Gerald Newmark PhD, there are five critical needs that all children, regardless of their age, have in common. These five needs include feeling respect, importance, acceptance, inclusiveness, and security. If you want children to respect you, you need to respect them first. This means avoiding sarcasm, yelling, anger, etc. Children are very aware when people are rude to them or treat them as if they don’t matter. The need to feel important starts at an early age. When children don’t think they are useful or have some sort of power and value, they don’t develop a sense of confidence in themselves. This then leads to children wanting attention in negative ways. This concept leads to how children strive for acceptance in the future. Self-confidence comes from attention, which does not mean negative attention, but attention that involves listening. Listening to children means that you care what they have to say, and soon in the future they wil l in turn care what you have to say. This need can help in interpersonal relationships and you are more involved in your child’s life as a whole. Being involved is a good thing but too much involvement, for example, making all the decisions and solving all their problems does not help them grow and learn to problem solve on their own. It is smart to include children in decision making, asking them their opinion and listening to what their ideas might be. Becoming a good decision maker creates self-confidence and better self esteem. Growing up in a positive environment where the child knows they are loved and that the parents will always be there for them giving them a sense of security. However, being secure does not mean that there are no consequences for exceeding limits. When children realize rules and punishment they grow up to be self-disciplined and make smarter, secure choices in their life. Behavior of a child can be...

Politics in The Big Money essays

Politics in The Big Money essays Politics is one of the major themes of "The Big Money" because politics, and people's reactions to political leaders, were such a big part of the early 20th century. This was a time when workers were fighting for their rights all around the world, and sometimes, they paid the ultimate price for their beliefs, they died for their cause. It was also a time of war, and recovery from war. Many returning war heroes could not find jobs, while the rich and powerful just got richer and more powerful. It was a time of great contrasts in America, as this novel clearly shows. In "The Big Money," character Charley Anderson is a war hero who can pretty much write his own ticket after World War I, but he is a weak man who does not use his advantages effectively. He is an alcoholic and a womanizer, "he had to have some kind of a girl" (Passos 323-324), and he illustrates the effect war had on many people of the times, it ruined their lives. Charley is a weak man, and part of his weakness is that he has no care about anyone else but himself. He is typical of the time, and the author uses him as an example of how not to live your life. Mary French, on the other hand, is a woman who cares about others and their welfare more than she cares about herself. The author shows her " working away at her desk with her tongue bitter and her mouth dry from too much smoking would look at her yellow stained fingers and push her untidy uncurled hair off her forehead and feel badly dressed and faded and unattractive " (Passos 448). She gives up her own happiness to fight the political bosses of the time, who want to keep the unions from gaining power and money. Money is at the root of this book, because money fuels the politicians' and their lifestyles, and money fuels the ambitions of Charley and the other main character, Margo Dowling. Mary is idealistic and believes she can make a ...

The Basics of Mammalian Temperature Regulation

The Basics of Mammalian Temperature Regulation Do you find it surprising that reindeer, which spend much of their time standing in snow, dont get cold feet? Or that dolphins, whose thin flippers are gliding constantly through cool water, still manage to pursue very active lifestyles? A special circulatory adaptation known as countercurrent heat exchange enables both of these animals to maintain the appropriate body temperature in their extremities, and this is only one of the many clever adaptations mammals have evolved over the last hundred million years to help them to deal with variable temperatures. Mammals Are Endothermic All mammals are endothermic- that is, they maintain and regulate their own body temperature, no matter the external conditions. (Cold-blooded vertebrates, like snakes and turtles, are ectothermic.) Living in widespread environments around the world, mammals face daily and seasonal fluctuations in temperatures and some- for example, those indigenous to harsh arctic or tropical habitats- have to deal with extreme cold or heat. To maintain their correct internal body temperature, mammals must have a way to produce and conserve body heat in colder temperatures, as well as dissipate excess body heat in warmer temperatures. The mechanisms mammals have for producing heat include cellular metabolism, circulatory adaptations,  and plain, old-fashioned shivering. Cellular metabolism is the chemical process that constantly occurs within cells, by which organic molecules are broken down and harvested for their internal energy; this process releases heat and warms the body. Circulatory adaptations, such as the countercurrent heat exchange mentioned above, transfer heat from the core of the animals body (its heart and lungs) to its periphery via specially designed networks of blood vessels. Shivering, which youve probably done some of yourself, is easiest to explain: this crude process generates heat by the rapid contraction and shaking of muscles.   If An Animal Gets Too Warm What if an animal is too warm, rather than too cold? In temperate and tropical climates, excess body heat can accumulate quickly and cause life-threatening problems. One of natures solutions is to place blood circulation very near the surface of the skin, which helps to release heat into the environment. Another is the moisture produced by sweat glands or respiratory surfaces, which evaporates in comparatively dryer air and cools the animal down. Unfortunately, evaporative cooling is less effective in dry climates, where water is rare and water loss can be a real problem. In such situations, mammals, like reptiles, often seek protection from the sun during the hotter daylight hours and resume their activity at night. The evolution of warm-blooded metabolisms in mammals wasnt a straightforward affair, as witness the fact that many dinosaurs were apparently warm-blooded, some contemporary mammals (including a species of goat) actually have something akin to cold-blooded metabolisms, and even one type of fish generates its own internal body heat.

HRM Assignment Example | Topics and Well Written Essays - 4500 words

HRM - Assignment Example Taking due note on the strategies focused on HR and training, a critical analysis of my workplace, i.e. Al Amal Complex for Mental Health in Riyadh in Saudi Arabia 2004, where I worked as a psychologist in the addiction section, will be conducted. Correspondingly, this essay will represent all those instances that indicated towards certain gaps existing in the above mentioned fields of HR and Training. In order to derive a succinct understanding about the importance of HR and Training, the essay will also take into account factors relating to organizational effectiveness that can be attained by way of inducing appropriate corporate training programmes in the healthcare workplace. In a similar context, the essay will also represent various reasons for which corporate training programs fail. Each of these reasons will be highlighted in a specific manner. In addition, the importance of Training Needs Assessment (TNA) in the overall context of HR will also be determined upon. Similarly, the essay will reflect certain strategies through which the effectiveness of a training program can be evaluated. All of these factors will share proper correspondence with that of the current HR situations persisting in the medical hospital with the intention to suffice the objectives in this paper. Reasons for Corporate Training Failure Corporate training is considered to be a very important aspect for ensuring proper improvement in the skills of the employees along with their continuous performance enhancement. This special type of training provides great aid in determining the employees’ job requirements and gaining greater efficiency in managing people within an organisational setting. In precise, as per the Human Resources Management (HRM) theory of the modern organisational behaviour, effective and continuous training leads to the development of highly productive as well as a unique set of skills within the employees that further helps them in delivering high-end organ izational results. Corporate training primarily comprises different functions, which reflect training on new company software, workshops, online training and leadership training among others (Mudler, 1995). However, these types of training do not necessarily provide high end results being largely dependent on various other factors including organisational design and structure of decision making prevailing within the workplace. This aspect can be provided with maximum amount of weightage when assessing the possible reasons behind organizations failing to meet the requirement of the employees through corporate training (Mudler, 1995). Failure of corporate training programs may very well be related my experiences, when I worked in Al Amal Complex for Mental Health in Riyadh in Saudi Arabia 2004, as a psychologist in the addiction section. The hospital in which I was working did not consider training to be a part of HR, which I believe to have been the major reason for corporate failure in that unit. With the head office controlling the training processes within

Personal journal Essay Example | Topics and Well Written Essays - 250 words - 1

Personal journal - Essay Example Over time, the regular bullying has shattered his confidence and he loathing in self-pity and slowly contempt begins to rise in him, right? Not only his actual social experience in the school good but his fake social experience in Facebook can also be a pain. When he sees people his age, his so-called friends enjoying their lives they deserve to, he feels bad about himself. The status messages of others pinch him and ultimately have a nagative impact on his mind. It makes sense, right? It seems that Facebook in a way is a breeder of competitiveness, jealousy and a forum of show-off. Facebook show-off-ers, people who change their status like a zillion times a day and post every teeny-tiny detail of their life online. If Facebook was actual world, such people would be holding large loudspeakers. But I guess we should look at the positives of Facebook, connecting friends and bringing people together like they did in Egypt and Morroco social media revolutions.

Principles of nursing practice Essay Example | Topics and Well Written Essays - 500 words

Principles of nursing practice - Essay Example Nurses account for the well-being of their assigned patients, nursing actions and professional behavior (Bullock, Macleod Clark & Rycroft-Malone 2012, p. 223). The nursing team functions on their level of proficiency in the legally recognized range of practice. The nursing staff undertakes steps to promote the delivery of safe, and appropriate ethical care to patients. They uphold the principle of safeguarding the health and safety of each patient. They enquire and get involved to address unsafe, corrupt, or incompetent practices that interfere with their ability to provide safe, ethical, compassionate, and competent care to the patients. They also take preventive measures to minimize harm that arises from adverse occurrences. They work as a team to reduce the potential for future risks and preventable harms. Nurses provide information to patients in their care with the facts they need to make well-versed decisions connected to their health and well-being. They ensure they provide nursing care with the patients informed consent. The nurses respect the wishes of people who decline to receive information about their health conditions. The nurses recognize and respect an individuals freedom to withdraw consent for care or treatment at any time. Nurses express linguistic expertise in their practice. The nursing team engages in compassionate care through their speech and physical response in an effort to realize and care for the needs of the patients. They identify and analyze relevant information when making decisions regarding the status of the patient (Bullock, Macleod Clark & Rycroft-Malone 2012, p.159). They assist patients to learn about the health care system and assessing appropriate health care facilities. The nurses have a responsibility to exhibit competence continuously. They utilize a combination of technical expertise and clinical reasoning to provide appropriate healthcare to patients. The qualities and capabilities of nurses

In Vitro Fertilization Research Paper Example | Topics and Well Written Essays - 2000 words

In Vitro Fertilization - Research Paper Example After the formation of embryo, it is implanted in the woman’s uterus through a quick 20 minute procedure. The success rates of IVF are different for every couple and they should carry out a thorough research and analyze their options before committing for IVF. Certain risks are associated with IVF which can affect both the mother and the fetus. Spontaneous abortions, low birth weight babies and congenital abnormalities are feared from IVF pregnancies. IVF requires a firm sense of commitment from the couple as it not only requires a long term strict medical vigilance but also a strong financial and emotional support. The couples should be made aware of the associated risks and feared outcomes. With the modern advancements, improvements in IVF are being made and the associated risks have also been controlled to a great extent. In Vitro Fertilization In vitro fertilization (IVF) is a remarkable scientific and medical solution for those couples who cannot reproduce naturally becau se of any reason. In vitro fertilization has a Latin origin and it means â€Å"fertilization under glass†. The name was given because initially glass dishes were used in the laboratories for the whole procedure. The application of IVF widely all over the world provided a solution for those couples who were hopeless and it seemed impossible to reproduce or have children of their own. This advanced form provides a solution for the treatment of various causes of infertility in both men and women. The quick and feasible procedure is widely chosen by many couples because of its high success rates in various countries. However, many ethical dilemmas and feared outcomes highlight the other side of IVF (Alabi 2012; Charlesworth 2004). It is important to understand the basic procedure involved in the IVF along with its historical evolution in the field of medicine. In vitro fertilization is a technique used as a means of reproductions for people who cannot conceive naturally and this method has its own benefits as well as short-comings and these factors have been highlighted by various researches and studies. The first successful attempt at IVF was made in the year 1978 in England. On 25 July 1978 the first baby was born through the IVF technique. Patrick Steptoe and Robert Edwards were the two doctors who made this remarkable procedure possible and a healthy baby girl, Louise, was born to Lesley and John Brown. Many commented on the possibilities of acquiring complications in the child because of the IVF procedure. But to everybody’s delightful surprise, Louise grew up as a completely healthy and normal child. This successful attempt was achieved by the two doctors after repeated unsuccessful 80 experiments with infertile women and it took a long time period of 10 years. The Lancet published this remarkable outcome on 12 August 1978. After this fruitful attempt, many different clinical settings in various parts of the world also applied this procedure as a treatment for the infertile couples. In 1981, Elizabeth Carr who was the first in-vitro baby of the United States was also born with the assistance of the team at the Jones Institute in Norfolk, Virginia. Initially the success rate of IVF was very unpredictable and very few victorious attempts were made. Some of the major short-comings included its high cost, intensive labor and only suitable for those women who faced infertility because of tubal obstruction. With the passage of time,

Health and Safety Assignment Example | Topics and Well Written Essays - 2250 words

Health and Safety - Assignment Example Management is an authoritative field that is meant to cater for the needs of the workers in an organization. Health and safety policy Health and safety management system is made of several elements. Among them are the health and safety policies. Health and safety policies are structured to monitor the operations of the organization regarding the welfare of workers. Some of the major specifications of the health policy specify the role of individuals while others outline the roles of an organization. Health policy gives specific individuals the mandate to assign responsibility for the identification of applicable regulations and acts. The document elaborates on the use of health procedures. Under this section, the organization is subjected to monitor health and safety legislations, building codes as well as health and safety legislations. The document also deals with the recording of data and keeping of health and safety information. It provides the employee with the rights to view he alth document as it gives employees the accessibility to legal health documents. Health policies specify on the updating of legal health records. The document outlines the procedures that have been put in place to track legislation as well as other health and safety requirements. It provides a clause that employees have a right to training after a legal procedure of recruitment in their area of specialization. Legislation Health and safety management system standard program has a legislative system whose function is to access and identify new proposed as well as existing health and safety legislations. Management responsibilities are outlined and allocated responsibilities are outlined and allocated. The applicable legal acts include: health and safety legislations, environmental legislation and building codes. A procedure shall also be put in place to track developments and key alterations to the health and safety requirements. The system implies that employees affected by the heal th and safety management alterations shall receive training concerning the legislations which are applicable to their jobs. Internal responsibility system The program advocates for an establishment of an internal responsibility system which will monitor the health and safety policies and enforce their implementations. Responsibilities of all levels of management are specified to ensure systematic performance and efficiency of the system. All responsibilities in the program are designed to make room for the institution of a Joint Health and safety committee. The system also provides a format for the selection of the Joint Health and Safety committee. Worker rights Another element is the worker’s rights. The health and safety act states that procedure for ensuring that workers rights are guaranteed by the occupational health and safety act. The occupation health and safety act provides the employees with the right to information and awareness. The main objective of the occupati onal health and safety act is to ensure that the working environment is suitable for the performance of work. This includes the elimination of all form of risks around the working environment. The right to information at work is the basic human right according to the occupational

In Vitro Fertilization Research Paper Example | Topics and Well Written Essays - 2000 words

In Vitro Fertilization - Research Paper Example After the formation of embryo, it is implanted in the woman’s uterus through a quick 20 minute procedure. The success rates of IVF are different for every couple and they should carry out a thorough research and analyze their options before committing for IVF. Certain risks are associated with IVF which can affect both the mother and the fetus. Spontaneous abortions, low birth weight babies and congenital abnormalities are feared from IVF pregnancies. IVF requires a firm sense of commitment from the couple as it not only requires a long term strict medical vigilance but also a strong financial and emotional support. The couples should be made aware of the associated risks and feared outcomes. With the modern advancements, improvements in IVF are being made and the associated risks have also been controlled to a great extent. In Vitro Fertilization In vitro fertilization (IVF) is a remarkable scientific and medical solution for those couples who cannot reproduce naturally becau se of any reason. In vitro fertilization has a Latin origin and it means â€Å"fertilization under glass†. The name was given because initially glass dishes were used in the laboratories for the whole procedure. The application of IVF widely all over the world provided a solution for those couples who were hopeless and it seemed impossible to reproduce or have children of their own. This advanced form provides a solution for the treatment of various causes of infertility in both men and women. The quick and feasible procedure is widely chosen by many couples because of its high success rates in various countries. However, many ethical dilemmas and feared outcomes highlight the other side of IVF (Alabi 2012; Charlesworth 2004). It is important to understand the basic procedure involved in the IVF along with its historical evolution in the field of medicine. In vitro fertilization is a technique used as a means of reproductions for people who cannot conceive naturally and this method has its own benefits as well as short-comings and these factors have been highlighted by various researches and studies. The first successful attempt at IVF was made in the year 1978 in England. On 25 July 1978 the first baby was born through the IVF technique. Patrick Steptoe and Robert Edwards were the two doctors who made this remarkable procedure possible and a healthy baby girl, Louise, was born to Lesley and John Brown. Many commented on the possibilities of acquiring complications in the child because of the IVF procedure. But to everybody’s delightful surprise, Louise grew up as a completely healthy and normal child. This successful attempt was achieved by the two doctors after repeated unsuccessful 80 experiments with infertile women and it took a long time period of 10 years. The Lancet published this remarkable outcome on 12 August 1978. After this fruitful attempt, many different clinical settings in various parts of the world also applied this procedure as a treatment for the infertile couples. In 1981, Elizabeth Carr who was the first in-vitro baby of the United States was also born with the assistance of the team at the Jones Institute in Norfolk, Virginia. Initially the success rate of IVF was very unpredictable and very few victorious attempts were made. Some of the major short-comings included its high cost, intensive labor and only suitable for those women who faced infertility because of tubal obstruction. With the passage of time,

Topics in the area of international management, marketing Research Proposal

Topics in the area of international management, marketing international strategic decision-making - Research Proposal Example Therefore, organizational culture and power structures have a definite say in defining the image of an organization in the international arena. The important thing is that it is this very image of an organization that constitutes a considerable part of the information required by the international collaborators and competitors. Thus, organizations operating in a globalized scenario, no more afford to be passive or ignorant about the culture and political structures coming within their scope and ambit. To facilitate effective decision-making mechanisms, it is necessary that organizations consciously decide as to what their in house culture and the resultant global perception needs to be. No doubt, such an approach leads to positive outcomes in both local and international avenues. The purpose of this paper is to evaluate and understand how organizational culture and politics influence international strategic decision-making. There is no denying the fact that an organization’s culture and political framework have a direct and conclusive say in the strategic decision-making processes. However, the extent to which organizational culture and power influence international strategic decision-making is a topic that solicits ample scholarly attention and investigation (Nwachukwu et al. 757). Till date, the popular perception has been that though corporate culture and power structures were important factors that aided the understanding of the respective working of individuals and groups employed in an organization, yet such unspoken and intangible parameters scarcely influenced international strategic decision-making (Hunt & Vitell 12). On the contrary, their existed a small but influential group of scholars who held that a formalization of the corporate values and power structures not only defined the roles of the specific employees, but had a direct bearing on the

A Combination of Liberal Arts and Christianity Essay Example for Free

A Combination of Liberal Arts and Christianity Essay Two ways of thought and life are combined to make one learning environment. Liberal arts and Christianity seem like two separate concepts to most, but together they create a harmonious setting for an individual to grow in a multitude of ways. A Liberal Arts College creates a life long thinker that becomes adaptable to society using their knowledge to make decisions. In Holmes pg 35 he says, â€Å" Liberal education is an open invitation to join the human race and become more fully human. Its goals are to read and write and thereby think independently, and appreciation of lasting values coupled with the ability to make sound value judgements and live by them, a critical appreciation of the past and responsible creative participation in the future.† We are educated from kindergarden to 12th grade to learn the fundamentals of all subjects with hopes to impact the society as an educated citizen. This hope is continued if we choose to further our education in college with a specific emphasis on a major. Like many students with a major, Christians are faithful students that use the Bible to guide their daily lives, but to the rest of the world they can be viewed as sheltered and limited to their beliefs. This causes a hindering on effectiveness that Christian have in the community and a misunderstanding of the validity of their thoughts. in Holmes pg 6 he supports this thought by saying,† Unless we understand the thought and value-patterns of our day, as well as those of biblical revelation and the Christian community, and unless we speak fluently the language of our contemporaries, we tragically limit our effectiveness.â€Å" With a Christian College education is heightened by integrating literarary works, theories, and concepts to Christian commitment, moral, and faith making a collaboration of endless possibilities. This creates a well rounded opportunity for students to learn at a college with the strengths of both liberal arts and Christianity called a Christian College. We are not limited to any one way of thinking. As people we want to explore and question the how, what, where, and why’s of the world. The Christian College does not limit the ability of self perception or thought, but encourages the process. Using liberal arts to educate the Christian learner and further their insight in the world is a primary purpose of a Christian College. As stated in Holmes pg 8 â€Å"†¦integration of faith and learning remains the distinctive task of the Christion liberal arts college.† The worldview of Christianity should not be  limited to ones home, but incooperated throughout a persons education to further equipt them for a future that will continue to challenge and question their abilities. In support of this thought, On page 36 Holmes writes on the ever lasting benefits of education,† If the person, including what she becomes in this life, has an eternal destiny, then what I become in the process of education lives on forever†¦ Christian liberal arts education has an eternity in view.† For most, being a student is only a fragment of a lifetime. That is why the importance of receiving a well rounded education that a Christian College has to offer is essential to establish a foundation of education to apply to the remaining years of our lives. Learning with a purpose to become a reflective being, and value being, and a responsible agent will prepare an individual to step into the world and make educated, reasonable, and moral decisions. A reflective beings have a passion to learn, ask, and wonder which leads us to analyze and come up with our own thoughts of possibilities. Reflectiveness sometimes leads us to have a birds eye view of a thought as a whole as opposed to thinking in a narrow, closed minded way. Causing us to become more critical thinkers and nurture our natural inquisitions. Holmes states, â€Å" â€Å"To teach a person to read and write is to teach him to think for himself, to develop more fully the possession of his God-given powers. He becomes in fact, not just in possibility, a reflective, thinking being.† Next, as value being takes a worldview of everything important to them and acts on those thoughts and feelings for direction. In a Chirstian College we see those values as what God has created in the the reflection of Him, us. Actions we take have effects and the choices of those actions can not be learned by reading a book, but the foundations of values can guide a person towards a better outcome. Last, there is the need to be a responsible agent. As Christians we are accountable for our actions and are governed by our Lord Jesus Christ. Decisions of right and wrong are presented daily, but as a Christian going to a Christian College we are taught the principles of reasoning through education and guided with the righteous path God has called us to live. The world is filled with possibilities and opportunity, but it is the people we become with the help of a Christian College, that steers us on the road to a life of reflection, value, and responsibility. A Christian College provides a basis in creating a holistic person by incooperating faith with a liberal  arts education. To see life as one picture rather than a million tiny pieces in a puzzle can create a smoother transition from college to the real world. Often students face the delema of just figuring it out. There is no how to manual or direction guide of life. As Christians we look to the bible for answers and get the general idea of what should be done with digging into our faith, but the is an element of critical thinking that must be applied. That kind of thinking is learned though a Christian College. â€Å" If a person, including what she becomes in life, has an eternal destiny, then what I become in the process of education lives forever†¦Christian liberal arts education has an eternity in view.†(Holmes 36) No one person or book can teach us the do and don’ts in life, but a well round education can prepare us for a life of constant decisions and obst acle to overcome.

Research Methods Aims And Objectives In Business Business Essay

Research Methods Aims And Objectives In Business Business Essay The purpose of this Chapter is to discuss and justify the methodology used to effectively investigate the phenomenon informing the research title which is; The Impact of a company managed online community on purchase decision and brand loyalty Firstly, this chapter explains the conceptual structure of the research which will describe how the author is going to carry out the research. Then, explains research method types and methods use to retrieve the collected data by primary research. Research methodology explains the overall structure of the study. According to Croswell J (2010) methodology is the analysis of principle methods, rules and evaluation employed by a researcher. The discussion is focused on matters regarding the purpose of research, research philosophy, research approach, research strategy, data collection, data analysis, and quality standards. 3.2 Research aims and objectives The study aims seek the dimensions of an online community hosted by a company and how it affects consumers purchase decision. In addition, this study investigates how an online community can attribute to generate their brand loyalty through its own brand community. These are the objectives: To investigate a company managed online community and characteristics To identify key influencer in online purchase decision To investigate the relationship a company managed online community and consumer purchase decision To find out the relationship between a company managed online community and brand loyalty 3.3. Research Process The research process used to define the approach of the research in the study in exhaustive. In figure 3.1 research process onion describes the issue underlying the choice of data collection methods (Saunders et al. 2009). Below figure shows the overview of the researchers methodology towards this research. Figure 3.1 Research Process Onion. Source: Created by the Author, adopted from Saunders et al (2009:108) Also, figure 3.2 shows the outline of process for this research. Figure 3.2 Process of the authors research Source: Created by the Author(2010) 3.4. Purpose of research There are three different types of research, and Yin (2009) writes that these are exploratory, explanatory, and descriptive. The purpose of the research determined which one of these to use in order to be able to fulfil this purpose. Saunders et al (2009) describe exploratory research as a way to find or look for new insight or to see what is going on. They further state that it is especially good to use if the purpose of research is to increase the understanding of a problem. Gliner et al(2009) complement the characteristics of exploratory research by adding that this type of research calls for flexibility, since new information can change the direction of the research. Gliner et al(2009) conclude that descriptive research is characterized by that the problem is clear and well structured. Saunders et al (2009) writes that it is necessary to have a good picture of the problem before the data collection. The focus of an explanatory study is to find interrelations between the variables in the studied situation or problem (Saunders et al, 2009). Saunders et al (2009) also states that analysis of quantitative data can show correlations between factors which gives the researcher a picture of the relationships involved. The overall purpose of this research was to investigate the area of online communities and its influence on purchase decision and brand loyalty. The goal was to seek out if marketing in these specific media channels are more accepted among consumers, and why this is the case, in order to gain a better understanding of their effectiveness and influence. This led us to use a both exploratory and explanatory approach. In the data collection and in the analysis we explore, and in the findings and conclusions we begin to explain. 3.5 Research Philosophy The research philosophy is determined by the philosophical points of views, as there are different approaches about the way in which the knowledge is urbanized and judged as suitable. Thus, the research philosophy relates to the development of knowledge and the knowledges nature (Saunders et al, 2009). The literature suggests three main approaches in which to conduct a research process and all of them have an important part and role in business and management. These are Positivism, Realism and Phenomenology. 3.5.1 Positivism Positivism is described as the conventional way of research and it acquires a clear quantitative approach to find out phenomena as an alternative of qualitative approach (Croswell, 2009). That is also said that positivism is very important approach in natural science (Remenyi, 2002). The understanding of this idea may not be proven but the philosophy based on positivism is far more powerful than the ideas for reaching targets and achieving goals. Positivism is very important research philosophies for creating new ideas. Thus, positivistic research tries to identify the non-financial motivation techniques provided by Tesco-express. The researcher uses the idealistic approach of positivism while using a questionnaire with a group of people. 3.5.2 Realism Another approach which relates to the positivism is realism (Saunders et al, 2007). According to Kothari, (2005) Realism is the source of many ideas, belief and opinions of human. 3.5.3 Interpretive Interpretive studies presume that people produce and correlate their own subjective and inter subjective meanings as they interact with the world around them. Interpretive researchers thus attempt to understand phenomena through accessing the meanings participants assign to them (Orlikowski and Baroudi 1991). Here researcher has decided to choose a Positivism philosophy, based on the aim of the research. The reason behind choosing this approach is responses does not influence the researchers belief and the knowledge (Proctor 2006). Also Positivism is one of the strongest research philosophies for creating new ideas. In addition to this, according to Gill (2002), the importance of a highly controlled methodology facilitates replication and experimental explanation to statistical analysis. 3.6 Research Approach There are two different types of approach for research. These are deductive and inductive theories(Bryman, 08). Deductive theory represents the commonest view of the nature of the relationship between theory and social research(Bryman, 08). First, theory and the hypothesis come and drive the process of gathering data. On the other hand, inductive process involves observations first and generalise the theory after the observations. This study is a business problem, more specifically how online community hosted by a company influence its consumers. Therefore, the aim of this study is to understand of the consumers who use online communities as a tool of interaction. Therefore, this study needs deductive approach. 3.7 Research Method There are mainly two types of research strategies which we can choose: quantitative and qualitative. These approaches are depending upon the structure and the purpose of the study(Bryman, 2010). Quantitative research can be constructed as a research strategy which collect and analyse quantitative data. Quantitative research requires a deductive approach to the relationship between theory and research, also it has incorporated the practice the natural scientific model and norms of natural scientific model and positivism approach(Bryman, 2010). A quantitative research approach used numbers ask base for the analysis instead of words like a qualitative would do. Blaxter et al(2010) adds to this explanation by describing that quantitative research uses a large-scale set of data. Qualitative research is more exploratory and focuses on smaller numbers and depth data. Qualitative data is mostly collected using conversation, and unstructured and semi-structured interviews. Quantitative data, the corresponding are; structured observations, interviews and surveys, and attitude scaling. By contrast, qualitative research emphasizes words rather than quantification in the collection and analysis of data(Bryman, 2010). Qualitative research data is collected from focus groups, in-depth interviews and observations. Qualitative research can be used to understand more deeply consumers attitudes towards purchase decision. But qualitative research is hard to analyse, and evaluate. Also, small number of target audiences cannot be represented whole population. For this research, a quantitative study is better because of the need for several different views on the questions and to decrease the factor of that different people think differently. 3.8 Research Strategy The decision of which strategy to use can be guided by the form of research question, the degree of control needed of behavioural events and if the focus is on current or historical events (Yin, 2003). The different choices of strategies available are; experiment, survey, case-study, grounded theory, ethnography and action research (Saunders et al, 2000). Experiments are commonly used in natural sciences and psychology, and are characterized by for example the introduction of planned changes on the variables in the experiment, and control of the other variables (Saunders et al, 2000). Surveys allow for the gathering of large quantities of data from a population in an economically efficient way (Saunders et al, 2000). Saunders et al (2000) also describe this method as having the advantage of that the analysis of the data will allow for easy comparison between the respondents. A case study is especially useful for gaining rich and detailed data (Saunders et al, 2000). They also state that case-studies are particularly good to use when asking how, what and why questions (ibid). Grounded theory is based on that a data collection is performed without the previous construction of a theoretical framework (Saunders et al, 2000). The initially gathered data is then used to make predictions that then are tested in the later stages of the data collection (Saunders et al, 2000). Moreover, the purpose of ethnography is defined by Saunders et al (2000) in the following way; The purpose is to interpret the social world the research subjects inhabit in the same way in which they interpret it (Saunders et al, 2000, p.95). They also state that ethnography is not commonly used in business research (ibid). Action research is however dedicated to researching the management of change, and the researcher often must participate in the setting where the change occurs. (Saunders et al, 2000). At first, action research, grounded theory, ethnography and experiments were discarded from the planning because of the mismatch between these methods and the purpose of research. After this, the search for a method with a match between the purpose of research and the characteristics of the method started. In table 2 below, these different criterions for the use of a survey are presented. 3.9 Data Collection Methods Bradley stated that the term primary data can describe information which is collected for a special purpose. On the other hand, secondary data has already collected by someone else for their purposes(Bradley, 2007). 3.9.1 Primary data When executing a quantitative method of data collection, the most common way of collecting data is through the use of questionnaires as it gives greater opportunity to gather information from a large number of respondents without a great amount of resources (Johannessen Tufte, 2007; Saunders, Lewis Thornhill, 2000). For the empirical research a self-completion questionnaire was deemed appropriate. This is because the research was conceptualised around obtaining information from, or about, a defined set of people or population; namely online community users (Easterby-Smith, Thorpe Lowe, 2002). There are generally two ways of conducting a questionnaire: through a self-completion questionnaire or a type of structured interview assisted by the interviewer. A self-completion questionnaire is, as the name suggests, a questionnaire where the respondent answers the questions themselves unassisted. This is in contrast to an interviewer assisting the questionnaire process by, for example reading the questions and marking up the responses as conducted in structured interviews (Christensen et al, 2001). As the research aims to understand online users, the internet was the natural medium in order to reach the desired target group. Therefore it was clear that the questionnaire would be designed as a self-completion questionnaire given that assisting the questionnaire process through structured interviews would be difficult to execute via the internet. 3.9.2 Secondary data Secondary data is formed of paper documents such as books, special reports, government produced records, and internet sources. Secondary data can help to combine it with other facts. Therefore, secondary data it good for enhance understanding of results and to confirm results(Bradley, 2007). Secondary data called as desk research, these can be searched from various sources any time. Therefore, this research can give time and cost beneficial to researchers. On the other hand, secondary research has limitations such as irrelevant to the research. But secondary research can gives general ideas of the research theories and can help save the time. In this research, following secondary data can be used to understand and enhance research. 3.9.1. Books My research is involved consumer behaviour, brand loyalty and online communities. Therefore, theories from literatures those books will be relevant to my study. Also those theories can gives general ideas about this research. Moreover, theories about culture also can be used to understand Korean culture. Books have many advantages, for example, books are easy to access, and easy to get information which is relevant to my study. Meanwhile, printed books are heavy and sometimes only can access old ones. But, nowadays, online books are widely disseminated. Internet technology helped to access those resources without any restriction of place. Internet books are very useful to get information easily. For my research books are important to understand the theories. Books can be found in the libraries and internet. 3.9.2. Journals Previous researches such as online communities, consumer behaviour, cosmetics, and decision making processes can be used as a literature review and as a guideline for my research. These previous researches can be found in the internet journal web sites such as ebsco host. Also, written journals can be found from the libraries. Journals have many advantages; journals include recent researches and recent information. Therefore, journals can give new ideas and new information for my research. On the other hand, some journals are not be accessed easily. Thus, there is a limitation for access. But, journals are useful for research to get recent research finding and applied theories to wide my research. 3.9.3. Online database Internet sources can be categorised as online database. Information search engines such as google, yahoo, or blogs and company web sites will be used for gathering secondary data. These secondary data will help guide my study and enhance understand the research areas. 3.9.4. Statistical database Published government database, government web sites, and the companies figures will be used for secondary data. These data will give a real figures about the industry which I will study and support my research as an evidence. 3.10 Sampling and Questionnaire design 3.10.1 Sampling Sampling is the process of taking parts form a defined population in order to examine these parts, usually with the aim of making judgements about the parts of the population that have not been investigated(Bradley, 2010). Also, it has a major advantages compare with other methods which is that it usually cost saving and time saving because, it investigate small portion of the whole population. On the other hand, the major disadvantage is that the process cannot summarise every characteristic in that given population(Bradley, 2010). This study identifies the target group of respondent which are Beautynet users. Data collected from the designed questionnaires and these questionnaires is sent to the online community users through the internet. However, the sample size of this study is limited 300 users from the online community, because of limited research time and limited analysis time. Returned questionnaire is analysed using statistical methods. Statistical methods are useful to understand the relationship and the users behaviour patterns. Therefore, this method can explain the relationship between the online community and its influence purchase decision, and the relationship between the online community and brand loyalty. 3.10.2 Questionnaire design The questionnaire was designed to collect the demographic information of the respondents covering age. Social class information includes education, occupation and income, (questions number 1, 2, 3, and 4) using multiple choice questions. According to Fisher (2007) this type of questions provides respondents with a choice of three to five options and asks them to choose one. This type of questions giving unambiguous options that is mutually exclusive. Authors also applied multiple choice questions to study the respondents purchasing behavior in questions number 5 to see the frequency of purchasing makeup products, question number 6 to see how much money they spend on buying makeup and question number 7 asking respondents about type of makeup product they buy mostly of. Lastly, Likert scales was applied to ask respondents about their opinions and attitudes and to ask them to choose a position on a five-point scale between strongly agree and strongly disagree (Fisher, 2007, pp.195-196). A Likert scale was applied to question number 8-26 to study the respondents attitude toward brands and their purchase decision. 3.11 Analysis of Data In order to analyze the data collected through the survey, the numbers were first statistically sorted to facilitate the surveys different ways of thinking, and then further analyzed to find possible significant patterns. This process of making sense of the raw data was made with the help of the statistical computer software Excel, from which we could generate different tables and diagrams. The raw data, together with an overview of the results can be found in chapter four. The analysis found in this chapter had two purposes; initially t to help the readers to understand, and secondly help us as researchers. In order to make the gathered data more clear, it was coded with the help of Excel and made fit in a spreadsheet, as suggested by Saunders et al (2009). 3.12 Quality Standards Validity and reliability are the two most important quality standards in research studies which this research aims to uphold a high standard of. Validity is concerned with how accurately a variable fits a concept, that is, through determining how accurately the instrument chosen measures the features intended to be measured (Bouma Atkinson, 1999). According to Easterby-Smith, Thorpe Lowe (2002) there are three ways of estimating validity namely (1) face validity: whether the instrument or its items are plausible; (2) convergent validity: the confirmation from comparing the instrument with other independent measurement procedures; and (3) validation by known groups: which is as suggested, comparing groups otherwise known to differ on the factor in question. The questionnaire was carefully constructed based on the models used in the research in order to achieve, as certain as possible, the intended results from the questions probed. Easterby-Smith, Thorpe Lowe (2002) recommend that tests for validity and reliability should be made at the pilot stage of an investigation, before the main phase of data collection. As such a pilot study has been conducted to ensure that the web-questionnaire is constructed to examine, as closely as possible, what it should examine. This was also initiated in order to secure that the questions would be interpreted correctly by the respondents thereby testing the validity of the questionnaire. In reality, it is not known whether all the questions were interpreted as intended, although a pilot study provides useful indications of problems in advance so that miss-interpretation can be minimised. Reliability is concerned with the stability of the research (Easterby-Smith, Thorpe Lowe, 2002). As stated by Christensen et al (2001) a study should be able to be conducted a second time by other researchers and yield the same results if it has a high reliability. Since this research had been conducted with a social constructionist approach reliability is not particularly relevant to the quality standards. This is because a social constructionist approach is interpreted by the researchers knowledge during the analysis process of the research. The personality of the researcher is also an influencing factor within the results. Therefore the research is limited in its ability to yield the same results if conducted a second time. 3.11 Research Limitations The study is conducted within the limited time. Thus, the population of the target audience is limited to a certain number. Therefore there is a limitation to understand all online community members and their attitudes. Also, this study aims to find out the online community and its impact on purchase decision and brand loyalty. Therefore, this study only focused small parts of consumer behaviour. Thus, future research should be considers include some other areas of consumer behaviour and large numbers of target audience to get more reliable data. 3.12 Conclusion The researcher has chosen the positivism philosophy for the research after given explanation of different kind of philosophy. While this research is about business problem, therefore, deductive theory has chosen to explain previous theories about business matter. Researcher has used quantitative method for the analysis of the data and the reason behind choosing is the population of Beautynet is too big to do qualitative method and quantitative method can be used to understand the target audiences behaviour patterns. Primary data has collected by survey from Beautynet users, and secondary data was collected by using the relevant books, journals, Most appropriate option for conducting the research is the descriptive type of research approach. The data collected for this research is using both questionnaire and the secondary data from the books, journals, online database, and statistical database.

German Nazism vs. Italian Fascism Essay -- Papers Nazi Fascism Compare

German Nazism vs. Italian Fascism Fascism and Nazism were two different political groups taken place in two different locations. Nazism was evolved in Germany which were the people that mainly were against Judaism. As for fascism, it took place in Italy and focused mainly on a system of government that was under a dictator, or a ruler who had absolute power. Both these groups had similariteis as well as differences in which will soon be understood. Benito Mussolini which was born in 1883 and died in 1945. He came to power with his new ideas in 1919, called Fascio di Combat, which is also known as Fascism. To understand Fascism better, it is basically a spiritual attitude. It sees not only the individual but also the nation and the country. Individuals and generations are bound together by a moral law. Adolf Hitler and his national socialist state influenced Mussolini. In time, Mussolini became the victim of his own propaganda efforts. He dreamed of wars of conquest, but these wars that were far beyond the industrial capacity of the state to maintain. Mussolini came to involved the state in wars of colonial conquest, which was probably the last of the great imperialistic wars of Europe. In 1938 a change was made in the Italian government which separated the people from the decision-making process entirely. The list of parliamentary candidates was no longer offered to the masses for their approval. Mussolini merely emulated Hitler by creating the totalitarian state while removing basic democracy. After Mussolini's fall from power and his heroic rescue by German paratroopers, it was created under the watchful protection of nazi troops. There was, however, time remained to develop a theory. Mussolini was wholly ... ...hen Germany becomes a dictatorship ruled by Hitler and the Nazi Party. It was also the begging of total chaos, such as several revolutions and world War II. There were many revolts like the Kristallnacht, which was a destructive rampage against the Jews. The Jews were drastically restricted and leaving Germany was each time becoming more difficult. In time the Nazis Parteis and Adolph Hitler killed many Jews, more than 30 thousand. Even though World War II was later finished by an agreement, it took many lives away. As for the fascist parties, they were not as gruesome as Nazism, even if one influenced the other. Although both were beliefs, which involved later in to something much greater and catastrophic, they were only people fighting for what they believed were right. But the problem was it effected on innocent's people's lives, and that is not tolerable.

IT and Customer Relationship Management Essay

Read the Harvard Business School case for Maru Batting Center, # KEL688. The optional technical note, Using Customer Relationship Management to Analyze the Lifetime Value of a Customer #KEL695, can also help walk through the exercises. The data in Excel format is available for download in the course package, #KEL691. Answer the questions below based on only information presented in the case and your understanding of the case. You may answer the questions in either essay or bullet points form. Be concise and substantiate your answers with logical arguments and flow of thoughts. Question 1 What is the customer acquisition cost for Maru Batting Center (MBC) for the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 2 Without discounting cash flows to take into account the time value of money, how soon will MBC break even on the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 3 Taking into account the time value of money and assuming that 100 percent of a customer segment will have experienced attrition once the net present value of annual profits per customer falls below  ¥100, what is the lifetime value to MBC of the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 4 Little League representatives have approached MBC from the nearby Chiyoda ward who are eager to gain the jersey subsidy the Minato ward has enjoyed due to the company’s sponsorship. Because the parents of Chiyoda Little Leaguers will have to travel a greater distance, Maru believes there will be a lower response rate (8 percent) and a lower retention rate (65 percent), which she can make up for by purchasing slightly lowerquality jerseys, reducing the cost of sponsorship to just  ¥600 per player. However, the Chiyoda ward representatives demand that theirs be the only ward receiving such a sponsorship, which means MBC must choose between the two wards. The Chiyoda representatives argue that because their ward has twice the number of Little League customers, it is more attractive than the Minato ward. Should MBC pursue the Chiyoda ward sponsorship? Explain your reasoning.

Massage Therapy Proven Beneficial Health And Social Care Essay

Massage can be used in assorted signifiers to excite and loosen up. Physical and psychological benefits have been used throughout history and are used to handle conditions. The curative touch has led to its usage as a holistic intervention. Massage is the use of superficial beds of musculus and connective tissue to advance relaxation and wellbeing. Massage involves moving on and pull stringsing the organic structure with force per unit area. The mark tissues include musculuss, sinews, ligaments, tegument, articulations and any other connective tissue every bit good as lymphatic vass or any variety meats of the GI system. There are over 80 different recognised massage modes and the most cited grounds for presenting massage as therapy have been client demand and sensed clinical effectivity. Rubing parts of the organic structure is a natural and natural manner to alleviate hurting and uncomfortableness. This inherent aptitude was likely led to most signifiers of massage. The first to be developed was the sense of touch and it is indispensable to our growing as human existences. Massage can be used to excite or loosen up. McDonald and Goldberg ( 1996:72-89 ) insist that throughout its history it has been used for both its physical and physiological benefits and is used to handle a scope of conditions from both emphasis and position related to concerns, abdominal, pelvic, musculus and back hurting either a consequence from specific hurts like falls, athleticss and auto accidents or merely general hurting. The curative touch has led to its usage as a holistic intervention, one that treats the organic structure and head as a whole. The word ‘massage ‘ is thought to be deprived either from the Arabic for ‘press quietly ‘ or from the Greek for ‘knead ‘ , massage interventions has been passed down through centuries for 1000s of old ages. In ancient China over five thousand old ages ago there was a system of massage and exercising in usage, it is about certain that most races used massage and exercising in one signifier or another dating as far back as the prehistoric ages of adult male. Peoples of ancient civilizations in Persia, Japan and Egypt practised the art of massage for decorative intents and besides found out that they all gained curative effects when they rubbed oils and aromas into their organic structure to fancify their tegument. Around 500BC the Grecian historian Herodotus applied exercisings and massage on the intervention of disease rules about the technique of rubbing that began to be formulated. Massage was directed off from the bosom and the force per unit area was varied during the intervention. It would get down with being soft and so it becomes deeper and quicker and ends easy. In the big metropoliss of Greece, acrobatic Centres were set up where pupils and philosophers could run into to discourse doctrine and attend talks while bathing and exerting at the same clip. Hippocrates, the male parent of medical specialty about 380BC truly merely used massage for the intervention of hurts and diseases, he found that it was more good if friction was done towards the bosom during the intervention although the circulatory system was non understood so. From his accent on force per unit area application he discovered the physiological effects of massage that are accepted today. During 130-200AD a celebrated phy sician during the Roman epoch called Galen experimented in physiology and discovered that arterias were filled with blood, non air as antecedently believed. He varied the way of massage and besides greatly believed in handling hurts and diseases with it. During the fifteenth, 16th and 17th centuries, Switzerland, France, Italy, Prussia and England produced several celebrated sawboness and doctors who began one time once more to utilize massage intervention for hurts and diseases. The old nomenclature of massage remained but new words were introduced such as force per unit area, working and uses. From the terminal of the 18th century a great resurgence in massage began. Many governments wrote and expounded their theories on the topic, one extremist advocated that massage should be performed with great force and they all had different thoughts about the nomenclature, force per unit area, rate, beat and any medium such as oil or pulverization that can be used, the place of the patient and the continuance of the intervention. In the early 19th century Peter Henry Ling of Sweden made the most dramatic part to rub down at this clip. His influence spread throughout Europe and America, he realised that it was of import to get certain cognition of anatomy and physiology before using massage interventions. He created a manner of intervention to advance wellness by increasing blood circulation and exciting the organic structure ‘s curative abilities. It is known that Ling ‘s greatest influence came from a Chinese friend who was a maestro of soldierly humanistic disciplines and Chinese Tui Na massage. A Dutch practician names Johan Georg Mezgar subsequently developed a decreased set of Ling ‘s techniques to organize our modern manner of Swedish massage ; it is Mezgar who adapted the Gallic names normally used to bespeak the basic shots. Doctor Mezgar helped to set up massage as a reputable agencies of intervention by ordering it widely and rehearsing it himself. In 1894 a group of adult females joined together to organize a society of trained masseuses in order to seek to raise the repute and criterion of massage in this state. Although massage in physical therapy had reached a high criterion it seemed as though there was an pressing demand to raise the criterion in the beauty industry. Harmonizing to Jenkins, Massage of kernel ( 2006 ) , the term holistic comes from the Grecian word ‘Holos ‘ which means whole. The holistic attack takes the individuals whole organic structure into history. The intervention takes an consequence on the organic structure originating from environment, psychological science and nutrition. Holistic massage dainties each individual separately in context of their ain life, it enables the individual to better and command their wellness, and it ever keeps the rule of handling the organic structure, head and psyche as one. Holistic massage is about looking at the causes of tenseness and working with the whole organic structure to assist reconstruct the whole organic structure ‘s natural interior balance. The attack with holistic massage is based around oil-based Swedish massage ( effleurage, petrissage and percussion ) Massage as a holistic intervention takes into consideration the physical, mental, religious and environmental fortunes of a individual having a massage intervention, this means that the intervention should be different for each individual. Massage benefits the organic structure because of the particular techniques it involves. The motions and steadfast force per unit area affect all systems in the organic structure, including soft tissues such as musculuss and ligaments and besides nervousnesss and secretory organs. When the force per unit area is applied in motions to your musculuss it is in melody with the natural flow of blood back to your heat. Massage is one of the best known counterpoisons for emphasis ; cut downing emphasis gives you more energy. It improves your mentality on life and reduces your likeliness of unwellness and hurt. It can besides alleviate symptoms of conditions that are aggravated by anxiousness. There are psychological and physiological effects of massage, which some of them are:PsychologicalEncourages the head and organic structure Concentration and watchfulness is frequently improved due to relaxation Emotional effusions Energy degrees are increased Addition in assurance and positive mentality Promotes a feeling of increased wellness and well-being Reduces emphasis degrees Increases the clients feeling of being cared for, supported and nurturedPhysiologicalAids general relaxation Stimulates blood circulation Helps better lymphatic flow Reduces muscular tenseness Layers of the tegument are stimulated which increases cellular map and regeneration of cells Reliefs stiffness in the cervix and shoulder ensuing in hurting alleviation Loosens scar tissue Warms the musculuss Nerve terminations are soothed and stimulated Aidss in peeling bettering the texture of the tegument Softens fatso sedimentations Helps cut down non medical puffiness Encourages deeper take a breathing to a more relaxed external respirationEffectss on the skeletal systemImproves muscle tone and balance Reduces the physical emphasis placed on articulations and castanetss It helps to liberate adhesions Additions joint mobility, cut downing any thickener of the connective tissueEffectss on the Muscular systemReliefs muscular stringency, stiffness, limitations and cramps in the musculus tissue Additions flexibleness in the musculuss Additions blood circulation Reduces musculus weariness and tenderness Promotes rapid remotion of waste and toxins from the musculusEffectss on the lymphatic systemReduces oedema Additions lymph drainage Strengthens the immune systemEffectss on the Nervous systemStimulates centripetal receptors Reduces hurting by the release of endorphins Stimulates the parasympathetic nervous system Promotes relaxation Reduces emphasisEffectss on the cardiovascular systemImproves circulation Dilates blood vass Produces an enhanced blood flow Helps temporarily diminish blood flow Decreases bosom rate due to relaxation Reduces ischaemiaEffectss on the tegumentImproves circulation Increased nutrition to the cells and encourages cell regeneration Additions production of perspiration from the perspiration secretory organs Improves snap on the tegument Additions sebum production Helps better the teguments colour Helps to better the teguments lissomeness and opposition to infectionEffectss on the digestive systemAdditions vermiculation in the big bowel Helps to alleviate irregularity Promotes the activity of parasympathetic nervous system. Which stimulates digestionEffectss on the urinary systemAdditions circulation and lymph drainage from the tissuesEffectss on the respiratory systemSlows down the rate of respiration Improves lung capacity by loosen uping stringency in the respiratory musculuss Massage uses specific techniques such as effleurage, petrissage, working and tapotement ; these treat the soft tissues of the organic structure. Motions are chiefly towards the bosom so it can better blood and lymph circulation, every bit good as to cut down musculus tenseness and to promote flexibleness. The massage techniques have certain effects to the organic structure which are:EffleurageComforting consequence on the nervousnesss including relaxation Additions both blood and lymph circulation Tension alleviation, loosen uping tense musculuss Helping peelingPetrissageAdditions blood and lymph circulation Increases venous return Breaks down tenseness nodules Aidss relaxation Speeds up the remotion of waste merchandisesTapotementAidss sulky clashs Tones and strengthens musculuss Helps loosen mucous secretion in thorax conditions Produces erethyma Stimulates nerve terminationsClashsHelps to interrupt down tight nodules Aidss in relaxation Additions lymph and blood flowVibrationsClears and stimulates the nervousnesss tracts Reliefs tenseness in the cervix and dorsum Can assist increase the action of lungs Helps to increase vermiculation in the colonIndiaIn India massage therapy was licensed in March 1955 by the section of Ayurveda, yoga and naturopathy, Unani, Siddha and homoeopathy under the ministry of wellness and household public assistance.ChinaIn china many of the smaller massage parlors are foreparts for harlotry. These are called falangmei. Most types of massage are non regulated in China without the exclusion of some traditional Chinese medical specialty.JapanIn Japan oil and Thai massage are non regulated but shiatsu massage is cocottes presenting as massage healers are reasonably common in the larger metropoliss ; they pose in manner wellness stores and pink salons.FranceIn order to acquire a licence it requires three old ages of survey and two tests.South KoreaIn South Korea, merely visually- impaired and unsighted people can go accredited massage healers.New ZealandIn New Zealand, massage is unregulated. The professional organic structure for massage healers and the enrol lment at the remedial massage healer denotes competence in the pattern of remedial or orthopedic massage ; these are two degrees of enrollment of massage in New Zealand. Both degrees are defined by in agreement minimal hours and competences.MexicoMassage healers in Mexico combine massage utilizing oils or lotions, the healers are called †sob adores † and they are used to alleviate digestive jobs every bit good as back and articulatio genus hurting. Many of these healers work from the dorsum of a truck and in many parts of Mexico cocottes are allowed to sell sexual massage. This concern is frequently confined to a specific country of Mexico such as zonte norte.Client CareWhen you give a massage intervention to a client appropriate attention for that client involves sing all their demands associating to the massage. Client attention involves practical stairss you take to care for the client ‘s well- being before, during and after the intervention. A clean and unagita ted ambiance will assist the client to experience more comfy and relaxed, and to besides concentrate on the individual acquiring a massage throughout the whole intervention.Client ModestyA client ‘s privateness and modestness must be respected at all times during and after the intervention. You need to merely expose the organic structure portion that gets treated one by one. Clients need privateness in which to undress, besides any notes made during and after the intervention must be locked up firmly afterwards. A audience must be done where no organic structure else can hear it.Client ConfidentialityDuring a intervention anything the client says must be regarded and should non be discussed outside the intervention room or to any other healer. If advice is needed from another healer to come on clients needs so it should be understood from the other healer that it maintains the confidentiality other than that the clients permission is needed to make so.Health and safetyThe well ness and safety Torahs are designed to protect the healer and their clients and punishments for conflicting these Torahs can be terrible, therefore it is extremely of import that the healer high spots their duties and their rights. The wellness and safety at work act 1974 covers all facets of wellness, safety and public assistance at work. It indentifies the duties of the employers and employees. Employers are responsible for the wellness and safety to anyone who comes into their premises. They must supply a safe environment and personal protection. They must take sensible safeguards to protect the wellness and safety of themselves, co-workers and clients.Cite survey ; Massage eases AnxietyKaren J.Sherman, a senior research worker at the group wellness research institute ( 2010 ) states that on mean three months after having 10 massage interventions, patients had half the symptoms for anxiousness. Massage therapy is among the most popular complimentary and alternate medical intervention for anxiousness. A test began to asses how effectual massage is for patients with an anxiousness upset. The test was assigned 68 group wellness patients with a upset to Sessionss in a pleasant and restful environment. Massage healer ‘s delivered their interventions of massage or one of two control interventions. The massage interventions were designed to heighten the map of the nervous system and to alleviate symptoms of anxiousness including musculus tenseness. The control groups were relaxation and thermotherapy. Anxiety upset can be treated besides through medical specialty therapy which is medical and cost effectual. The benefits of massage may be due to a general relaxation response. The massage therapy reduces stress endocrines and epinephrine and increases the relaxation of alpha encephalon moving ridges and besides reduces anxiousness degrees where as the negative consequence is that massage is to be no more effectual than simple relaxation with comforting music. The results of this survey is that Massage easing anxiousness is seeking to turn out that it is n't merely a massage that can assist with anxiousness ; there are other ways of assisting such as sitting in a unagitated environment listening to comforting music. It shows that massages decreases the symptoms of anxiousness and can besides be less expensive.